Colin Morikawa triumphs twice and Brendan Lawlor wins on EDGA Tour.
For Colin Morikawa’s victory, who not only secured the tournament title but also won the “Race to Dubai” final, safetee was there live and “behind the ropes”.
As the official supplier of the over 400 volunteers and merchandise partners, we were on site at the Jumeirah Golf Estate on the Earth Course from 18-21 November.
After we had already been able to equip the Porsche European Open in Winsen near Hamburg on the Green Eagle Course as an official partner at the beginning of June this year, our journey continued and this time took us to Dubai for the final finale of the best professional golfers on the European Tour.
At the last Rolex Series event of the year, the DP World Final, not only the best professional golfer of the season is crowned, but also the best player of the EDGA (European Disabled Golf Association) Tour. The victory here went to Ireland’s Brendan Lawlor, who among other things was the first professional with a disability to make his debut on the European Tour at the 2020 UK Championship at “The Belfry” (UK).
As a partner, we were not only lucky enough to provide the volunteers with an “extra” bit of security and to offer our inlay to the spectators in the merchandise, but also had the opportunity to talk to one or two tour players about our product.
In the picture with Marcus “the Bullet” Armitage, the winner of this year’s Porsche European Open in Hamburg. For Marcus it was his first professional victory and for safetee the PEO was the entry into professional golf.
Our vision of a “little” more safety in sport drives us constantly and helps us to motivate ourselves every day and to get our product where it generates attention and helps to protect.
Golf in particular shows time and again that we have taken the right path with our start-up.
As a partner in the Race to Dubai finals, our young start-up has once again made a big splash and this was also a complete success for us after the four tournament days in Dubai.
Our “invisible” inlays were 100% accepted by the more than 400 volunteers and met with their complete satisfaction, which we personally experienced in numerous conversations with the volunteers.
Everyone felt safer at the event thanks to this innovation!
In the merchandise of the event we were able to attract a lot of attention with our product and had many interesting conversations with the customers while selling our inlay.
“Behind the Scenes” followed as important as interesting conversations about our future. For example, we were invited to the PGA Merchandise Show in Orlando for the second time to once again present our innovation to the “big players” in the industry.
True to our slogan “Better safe than sorry”, we are succeeding with our persistent work to get more and more attention in the golf sport, to continue on our way and will soon be an integral part of the tour scene.
Keep your fingers crossed & stay tuned for more exciting news